Twitter is a great channel to: Connect with your virtual niche, share relevant news, and broaden your perspectives. Its real-time nature is unmatched by any other social media platform, making it a good place for timely discussions (and lots more). Twitter is a massive network of individuals and brands ( 353 million active monthly users, to be exact) interacting with each other through quick messages (320 characters or less, to be exact). LinkedIn is a great channel to: Help others grow, share industry insights, and express thought leadership. While there’s a heavy focus on business, there are many great themes on this platform that make it a valuable local marketing tool. LinkedIn, launched in 2002, has 310 million monthly active users and is the most popular for B2B social media marketing. Instagram is a great channel to: Build your brand aesthetic, reach people with relevant interests, and promote your products. Not only do its multiple posting formats make it a versatile platform for marketing, but also, it is used by 81% of consumers to research products and services. Instagram was launched in 2010-eight years after LinkedIn and four years after Twitter-but has already surpassed both platforms with over one billion monthly active users. That’s 8.5 times the population of the US! It also has the most even age distribution compared to other platforms.įacebook is a great channel to: Build relationships, keep customers updated, and connect with your local niche. We’re going to cover:įacebook was launched in 2004 and has the biggest user base of all the social media platforms, with 2.85 billion monthly active users worldwide.
We’ll be going into more specifics for each platform later in the course, but for now, let’s just get familiar with the basics. Knowing which to use for what purpose can make a big difference in your social media marketing success. Some social media platforms are better suited for particular marketing goals and business types than others.
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You’re going to learn how to do that with this course, so let’s get started by understanding the most popular social media platforms used for marketing. And two, with so many businesses on social media already, you’ve got to find ways to stand apart from competitors and stand out to your customers. One, you’re doing your local business a disservice if you’re not using social media for marketing.
Let’s take a look at some social media stats. With half the world using it for an average of 2.4 hours a day, it’s no wonder social media is a staple marketing strategy for any business today-including small and local businesses.
Social media marketing refers to the use of social media platforms to grow your business (shocking, right?). Because that’s what this easy-to-understand social media marketing course is all about! Social media marketing defined So if you’re having trouble knowing where to start with social media marketing-or even to just wrap your mind around it-you’ve come to the right place, my friend. Keeping up with your business is hard enough, let alone multiple platforms that can’t even seem to keep up with themselves! Social media is now used by 4.48 billion people (nearly 60% of the world’s population) to find virtually anything they need-information, recommendations, games, jobs, lost pets, and lucky for you, local businesses.īut perhaps unlucky for you, there are now too many platforms to count, each one ever-expanding with its own set of features, post types, and best practices. It went from a simple way for friends to connect, to a huge part of daily life for both people and businesses. To say that social media has evolved is an understatement.
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